Nature's a Drag
Photographer / Julia Fullerton-Batten
Agency / House 337
Stills
2025
As the production partner for Agency for Nature, we collaborated with House 337 to bring this ambitious vision to life. Shot at RHS Garden Wisley and photographed by Julia Fullerton-Batten, the campaign reimagines nature’s untamed energy through the lens of drag artistry, offering a fresh and powerful perspective on environmental storytelling.
Featuring renowned drag artists Marmalade (RuPaul’s Drag Race Season Six), Miss Terri Box, and Bi-Curious George, the campaign reimagines nature as a performer in its own right - wild, dramatic, and full of flair.
Our 20 years of production experience came into play as we worked closely with House 337’s Mikey Arthey and Poppy Cumming-Spain to bring their creative vision to life. Together we ensured every element aligned, allowing the campaign’s message of self-expression and nature’s grandeur to shine.
Poppy Cumming-Spain, Creative at House 337, shared: “We all know nature’s good for us. But, if we’re honest, some of us think it’s a bit… boring... Wrong! Nature is WILD. It’s playful and performative. Extravagant and expressive. A diverse diva who LIVES for dramaaaaaaaa. So it was only natural that we got Mother Nature to ‘collaborate’ with the world of drag. Our work shows drag lovers that what they love about drag, they can find in nature. We also hope it helps legitimise drag artistry as a natural part of our world.”
We’re proud to have supported this campaign, creating a seamless environment for creativity to flourish. ‘Nature’s a Drag’ is currently running across OOH sites in the UK in partnership with JCDecaux Community Channel, further amplifying its message of inclusivity, self-expression, and the power of nature to inspire. With 13 million cumulative impressions, the campaign is making a real impact.
Visit Agency for Nature to learn more and head to Our Work to explore the other campaigns launched as part of the initiative.
