Fresh Hell: Outsiders Outside
DOP & Photographer / Murray Ballard
Agency / Iris
Experiential
2025
Our first-ever zine and immersive radio show Fresh Hell, is shaking up perceptions of nature, proving it’s just as dark, mysterious and full of life as goth culture itself. As the production partner for the latest Agency for Nature initiative, we collaborated with Iris and their creatives Andrew Hadley & Nicole Vanner, to bring this campaign to life, inviting outsiders outside in a way that’s bold, unexpected and deeply connected to culture.
The radio show, recorded live from a bird hide at Walthamstow Wetlands, brings together Freya Beer, Lira Valencia, and Chris Packham for a one-of-a-kind conversation on music, rebellion, and nature. As Packham puts it:
“Nature has always been a space for self-expression and liberation. As a former punk, I found freedom in the wild, and now it’s time to show that nature belongs to everyone - goths included.”
