Cadbury Twirl Golden Dipped

To launch Cadbury’s limited-edition Golden Dipped Twirl, we secured a retail partner in London’s famous Hatton Garden jewellery district and arranged the location permissions for a one-day experiential activation.

Working with Ogilvy, the campaign transformed Hatton Garden into ‘Hatton Golden’, featuring a bespoke jewellery cabinet displaying a life-size, 18-carat gold-plated Twirl bar, alongside street-level sampling and the chance for one lucky member of the public to win a second golden bar.

Our role focused on location sourcing and permissions, securing the right retail setting for this distinctive brand activation.