Asics X Mind
Agency / Golin
Photography / Adam Hinton
Stills
2023
Launched on World Mental Health Day 2023, we produced this compelling campaign for Asics in association with mental health charity - Mind. Focusing on shifting the narrative from the habitual personal best being a number, to how exercising makes us feel, highlighting the vital role movement plays in supporting mental health.
Collaborating with photographer Adam Hinton, real everyday people were shot in various locations around the UK where they normally do their exercise, allowing for their natural emotions to be captured and a unique suite of stills to be delivered for use across OOH, digital and PR.
