Alzheimer's Society
Photographer | Sam Nicklin
Agency | New Commercial Arts
Stills
2026
Alzheimer’s Society, World Cup 1966 Campaign.
Locate Productions partnered with Alzheimer’s Society and New Commercial Arts to deliver a powerful UK advertising campaign inspired by England’s 1966 World Cup win.
Shot by Sam Nicklin (represented by Common Image), the campaign reimagines iconic football memorabilia through carefully constructed, in-camera visuals, where even the most recognised moments can fade.
As a London-based production company specialising in advertising campaigns, we led full-service production, from helping develop production approach, prop making through to shoot delivery, working closely with the agency, the creative team and the photographer.
This was a meaningful collaboration with Alzheimer’s Society, brought to life by a team connected to the message.
