Alzheimer's Society
Photographer | Sam Nicklin
Agency | New Commercial Arts
Stills
2026
Alzheimer’s Society, World Cup 1966 Campaign.
Locate Productions partnered with Alzheimer’s Society and New Commercial Arts to deliver a powerful UK advertising campaign inspired by England’s 1966 World Cup win.
Shot by Sam Nicklin (represented by Common Image), the campaign reimagines iconic football memorabilia through the lens of dementia, where even the most recognised moments can fade.
As a London-based production company specialising in advertising campaigns, we led full-service production, from helping develop production approach, prop making through to shoot delivery, working closely with the agency, the creative team and the photographer.
This was a meaningful collaboration with Alzheimer’s Society, brought to life by a team connected to the message.
