A conversation with nature awaits: Join the Talking Tree activation
04 March 2025
For centuries, nature has shaped our cultures, our stories and our traditions. Yet, somewhere along the way, we’ve lost touch. How do we reconnect with the natural world in a way that feels meaningful? At SXSW Austin, in collaboration with Agency for Nature and creative agencies Droga5 & Accenture, an ancient live oak tree will be brought to life through cutting-edge AI and environmental sensors. This interactive experience lets visitors hold live conversations with the tree, inviting us all to rethink how we listen to and engage with nature.
When & where to find the Talking Tree:
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Saturday 8th March (9 am–5 pm) & Sunday 9th March (2 pm–5 pm)
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Location: Hike & Bike Trail, just west of First Street Bridge, across from Milk + Honey 2nd Street
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Google Maps: View Here
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What3Words: flicked.swift.sparkle
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No SXSW badge required – open to all!
Join the Conversation at UK House (Sunday 9th March, 1:30–2:00 pm) RSVP
Want to learn how we brought the Talking Tree to life? Join us at UK House for an exclusive behind-the-scenes discussion with the creative minds behind this project along with the other four bold campaigns produced for Season Two of Agency for Nature.
Speakers:
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Carol Cooke Kaspar, US Operations, Locate Productions
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Matt Rebeiro, Executive Strategy Director, Iris
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Talking Tree
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Karen Short, Global Executive Creative, Accenture Song
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Amy Green, Growth Director - EMEA, Iris
As the production partner we worked collaboratively with some of the UK's most exciting creative agencies including Droga5, AMV BBDO, VCCP, Iris and House 337 to bring these multimedia campaigns to life, bringing nature into youth culture through football, fashion, drag and gothic underworlds, proving that creativity can be a powerful force for climate action.
View the series of campaigns here.
