We say no to fossil fuels
01 February 2021
Locate Productions has committed to not work for fossil fuel companies and we are asking others within advertising production to do the same. We know that to make true impact we need to work together collaboratively. With that in mind, we will be proud to give any of our competitors a shout-out if they will join us in this commitment. We understand the urgency of tackling the climate crisis is such that our individual and collective responsibility goes far beyond addressing our operational emissions but also to the work we create and how it impacts consumer behaviour.
The Purpose Disruptors’ Advertised Emissions report, launched at COP26, includes data showing that 'advertising is adding an extra 28% to the annual carbon footprint of every single person in the UK’. The 5th Action in the Ad Net Zero 2030 report refers to 'advertising’s power to support consumer behaviour change’.
This is not an easy decision for a small business with staff on payroll and rent and bills to pay but we are motivated by our clients who provide us with a range of brand work outside of fossil fuel brands. We’re also aware energy corporations are able to transition from fossil fuels to renewables, of which we are in full support, e.g. Orsted.
