A powerful story of health inequality and the award-winning campaign behind it.
21 November 2024
The Health Equals campaign is a bold call to action against health inequality in the UK, created in collaboration with B Corp agency Don’t Panic and charity Health Equals. With shocking statistics showing that your birthplace can shorten your life by up to 16 years, the campaign exposes the social drivers behind these health disparities, from poor housing to polluted air.
Over the course of eight days, we traveled 3,500 miles across the UK, capturing intimate portraits of 50 babies in their homes, from Glasgow to Plymouth, Margate to Swansea. These powerful images underscore the urgency of addressing the social factors shaping people’s lives from the very start.
Collaborating with photographer and director Emli Bendixen, alongside producer Matilda Denny, this was no easy feat - but the result speaks for itself. The campaign has gone live with seven impactful OOH placements across the UK, starting with a protest event on London’s Southbank that quickly caught the attention of London Live and The Guardian.
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By focusing on authenticity and the real stories behind these inequalities, Health Equals is driving change and sparking conversations across the country.
