Production as a Force for Good
24 March 2025
Sustainable, responsible and creatively ambitious - that’s how we’ve always approached production. Now, as a Certified B Corp™, that commitment is recognised. But for us, this isn’t the finish line, it’s another step forward in our ongoing journey to prove that production can be done differently.
Why B Corp?
The B Corp movement is about using business as a force for good, prioritising People, Planet and Profit in equal measure. It’s not just a badge, it’s a rigorous certification that evaluates everything from our environmental impact to how we treat our team, clients, suppliers and wider communities.
In an industry that often fuels unsustainable consumption, we’ve always believed there’s another way. Production can be done differently, and we’ve spent years proving it: leading in low-carbon production, supporting rewilding initiatives and planting 27,392 trees through our commitment to 1% for Nature.
"It feels like a big step in a process towards a world we want to be part of; producing work for brands and organisations we believe in and helping the advertising industry become a force for good in shaping a healthy, sustainable future." Angus Light, Co-Founder
Our Journey to Certification
Becoming a B Corp™, especially as a small business takes work, real intent and an ongoing commitment to lasting progress. A huge thanks goes to Holly Arnold at Planet A Consultancy for guiding us through the process.
But achieving B Corp certification isn’t the final goal, it’s a commitment to continuous improvement. We know there’s more to do, both in how we operate and in how we influence the industry to move in the right direction.
