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Shaping the Future of Advertising; Agency for Nature

11 November 2024

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We're proud to be the production partner for Agency for Nature as it returns for Season 2 - an initiative created by Purpose Disruptors to connect the advertising industry with the natural world in impactful, innovative ways.

With participation from top UK creative agencies, AMV BBDO, Iris, VCCP, Droga5 and House 33, this season aims to help young people in urban areas embrace nature as part of their identity, bridging the gap between nature and culture.

The launch at Walthamstow Wetlands included an immersive briefing and a guided nature walk led by wildlife TV presenter and Flock Together co-founder, Nadeem Perera.

Learn more about how this groundbreaking project seeks to reshape our relationship with the planet in today's The Drum feature.

Purpose Disruptors are rewriting the story of the advertising industry - from climate complacency to climate accountability. Born from an urgent question in a pub - If my job fuels the climate crisis, what can I do? - co-founders Lisa Merrick-Lawless, Rob McFaul, and Jonathan Wise created Purpose Disruptors to inspire change. In just four years, they've built a 5,000 - strong network, premiered work at COP26 and COP27, and led award-winning campaigns, collaborating with the UN, top agencies, and the UK Government.

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