Three years as an AdGreen Superuser: what it really means in practice

30 March 2026

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We’ve been recognised as an AdGreen Superuser for 2025—marking our third consecutive year using the AdGreen Carbon Calculator across our work. This recognition isn’t about a badge. It’s about consistency.

The AdGreen Carbon Calculator helps us measure the emissions generated by our productions, giving us a clearer picture of where impact sits, from travel and transport to energy use and materials. More importantly, it helps us ask better questions and make more informed decisions at every stage of production.

From pre-production through to post, carbon measurement is now embedded into how we work. It’s not an add-on or a tick-box exercise, it’s part of the process.

As more productions are measured across the industry, this shared dataset becomes increasingly valuable. It helps build a more accurate understanding of where emissions come from and where meaningful reductions can happen.

“We’ve been an AdGreen Superuser for three years running. For us, it’s not just about measuring emissions, but about being more thoughtful in the choices we make and taking real responsibility for the impact of our work. It encourages us to have those much needed conversations like how crew are travelling and if they can car share, what energy supplier a studio is with, or how we can recycle and reuse sets, to name a few. It's second nature for us now to implement the calculator throughout pre-production, on set and post-production.”
Tane Stevens, Production Manager

We’re grateful to AdGreen for the recognition, and to every team we work with who contributes to building Final Footprints and pushing for more informed, lower-impact production.

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