Three years as an AdGreen Superuser: what it really means in practice

The AdGreen Carbon Calculator helps us measure the emissions generated by our productions, giving us a clearer picture of where impact sits, from travel and transport to energy use and materials. More importantly, it helps us ask better questions and make more informed decisions at every stage of production.

From pre-production through to post, carbon measurement is now embedded into how we work. It’s not an add-on or a tick-box exercise, it’s part of the process.

As more productions are measured across the industry, this shared dataset becomes increasingly valuable. It helps build a more accurate understanding of where emissions come from and where meaningful reductions can happen.